If you want to buy Apple’s latest top-of-the-line laptop you’d need to spend $7250.
That’s enough to buy a good used car with money left over for a smartphone.
Microsoft’s new high-end laptop is just as expensive, close to $6000, though it has a smaller screen than Apple’s 15-inch MacBook Pro.
Why did laptops suddenly get so expensive?
I’d blame it partly on smartphones, which have replaced computers as the most important device in our digital lives.
People are using smartphones more than laptops which means computers are becoming more of a niche product that are only upgraded every three to five years.
So companies are responding by making higher-end laptops that last longer.
I think they’re also tapping into our love for high-end phones by trying to lure us into buying matching premium laptops.
The other reason is based around advertising.
Companies make the most profit from premium products. That’s why Apple, Samsung, Sony and Google all heavily promote their high-end phones.
This is why at last week’s launches by Apple and Microsoft you heard a lot about their new high-end products.
The good news is that if you are looking to update your laptop you don’t need these premium computers, even if the marketing makes you think you do.
Not that there’s anything wrong with them, it’s just that they designed for a small group of power users.
You don’t really need the most powerful processor or lots of memory to browse the web and edit your smartphone photos.
There’s plenty of affordable options out there, for both Windows and Apple fans.
Apple’s prices start at $1650 for the MacBook Air and while its a few years old it’s still a great ultra-portable computer. The new computers released last week were its MacBook Pro range. The “Pro” in the name should be enough to understand why its prices are so high.
For Windows users, prices start as low as $500 but you may need to pay double that to get something that will last longer. These won’t be as shiny or as fast as Microsoft’s new offering but it’ll do everything you need it to do.
So while laptops appear to be getting more expensive, it doesn’t mean you have to pay higher prices to meet your computing needs.