The popular Swedish furniture store Ikea is famous for its complicated product names and often leaves us non-Swedish shoppers stumbling over foreign phrases, confused and left to rely on the photos to decide what the product actually is.
For example, the product name for one of their mirrors is “ikornnes”, and honestly, we can’t think of one non-sweedish person that knows what “ikornnes” is?!
Now, though, they’ve come up with a clever solution to the tongue-twisting monikers with their new “Retail Therapy” campaign. And it’s hilarious!
The campaign involves the company replacing some of its Swedish product names with names based on commonly Googled relationship problems.
However, the humor doesn’t stop there, as the relationship problem in question has been cleverly matched with a product that ‘solves’ the issue at hand: there is, for example, a moving box called “How to make long distance work”, and a set of champagne flutes called “When children leave home” and heaps more! These are genius.