Most puppies are adorable, but this golden retriever has taken cuteness to a whole other degree.

Shot in Los Angelos, an eight-week-old golden retriever puppy called Boomer sees himself in the mirror for the first time – and his reaction is hilarious. We, too, would be jumping back if we saw all that cuteness in the mirror.

Initially unsure who is staring back at him, Boomer takes a few steps back only to charge forward again.

With a wavy tail and a few side hops later, it takes Boomer only a few minutes to realise that the dog staring back at him is worthy of a kiss.