Online shop ASOS has been featuring lingerie and swimwear models with stretchmarks and acne scarring on full display – and the internet can’t get enough of it.
So nice to be online shopping and noticing @ASOS aren’t photoshopping stretch marks/cellulite! pic.twitter.com/bpb1jcB6k1
— caits (@caitlinnaughts) June 29, 2017
ASOS has made no official announcement to confirm a change in its airbrushing policy, but customers are noticing the use of unedited images of women.
And while leaving in models’ “flaws'”may seem like a small change, it has the potential to change the way the way women judge their own bodies and shop for lingerie and swimwear.
So impressed with @Asos for not airbrushing the models stretchmarks???????????????? She looks amazing! pic.twitter.com/OKEZinpjKe
— Amy???? (@amyrowlandsx) June 28, 2017