Foodstuffs has pulled social media star Johnny “Danger” Bennett’s beer from its supermarket shelves, after online criticism.
The Whangaparaoa, Auckland man calls himself an “amateur stuntman” and has a quarter of a million followers on Facebook. In 2015 he lost his drivers licence and was fined $1000 after filming himself crossing Auckland’s Harbour Bridge spreadeagled on the roof of a taxi.
Auckland community worker Robert Sarich took to Facebook to complain about the lager – saying he was worried about the number of parents and children who were at Pak’n Save in Manukau when it opened, to be the first to purchase the beer.
“I’m not opposed to people buying beer, what I’m opposed to is people buying beer with their kids in their trolley, stacked to the f…ing max with beer,” he said.
Foodstuffs spokeswoman Antoinette Laird said a decision was made to remove the beer from the shelves. “Foodstuffs became aware last week that a store was selling a new brand of beer promoted by a social media figure,” she said.
“It is apparent that the people involved did not appreciate the nature or extent of this individual’s social media content.
Foodstuffs does not condone the behaviour consistently exhibited by this individual through social media channels, and withdrew the product from sale.”
Countdown stores had not stocked the beer.