Trade Me has launched a $9 subscription service offering free unlimited shipping until Christmas Eve in a bid to attract more buyers.

However, the service is limited to purchases from registered businesses or stores listed on the auction site. It does not apply to personal auctions.

The company hoped the promotion, dubbed ‘Project Santa’, would to attract buyers to the auction site, McLean said.

“We’ve been looking at shipping options for a while now and this is our next step to find out what Kiwis think of a subscription product like this.

“We know shipping costs are a pain point for buyers, and they get frustrated when shipping costs push the price of their items up,” he said.

“We want to see if removing that pain point changes buyer behaviour and if it’s something we should look at long term.”

There were no restrictions on location or delivery address within New Zealand for the shipping subscription, he said.

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