A new high-end, outdoor clothing range inspired by Sir Edmund Hillary will weave in the mountaineering legend’s devotion to helping others.
Co-founded by Peter Hillary, Sir Ed’s son, the brand named Edmund Hillary, will launch at New Zealand Fashion Week in August. The range includes replicas of the gear worn by Sir Ed in 1953 when he became the first climber to scale Mt Everest.
It will also build on Sir Ed’s charitable work with about 2 per cent from each sale going to schools in the Himalayas and outdoor education programmes in countries where the range is made and sold. This included Hillary Outdoors – a charitable trust providing outdoor education primarily to young Kiwis.
Peter Hillary said he was “delighted” to be associating his dad’s name with a menswear range that was inspired by Sir Ed’s achievements and his expeditionary style.
Some of the smaller garments, including hats and scarves, would be manufactured in Nepal, while the merino wool for the knitwear and base layers was sourced from New Zealand.
Larger more complex and tailored items would be made in the UK.