Meal delivery company My Food Bag is shifting its focus away from organic and free-range ingredients to cut prices for its latest meal range aimed at millennials.
Kiwi Fresh launched on Wednesday is geared toward young couples and flatmates, offering an alternatives to takeaways.
My Food Bag chief executive Kevin Bowler said unlike My Food Bag and Bargain Box, which used only free-range meat and organic produce, Kiwi Fresh would focus on “affordability” instead.
“To get down to producing three meals under $60 you have to compromise a little bit on those ingredient costs.” There is also a $10 delivery charge.
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