You may remember earlier this year when Wallabies’ superstar Israel Folau condemned gay people to ‘hell’ in an Instagram post.

Now, pizza chain HELL is aiming to sell 3000 T-shirts to raise $75,000 for RainbowYOUTH in a not-so-subtle jibe at Folau’s comments – benefiting an organisation which supports young members of the LGBTIQA+ community.

Starting today, Hell will sell T-shirts featuring the tagline, ‘The Only HELL I’m Going To’ to raise funds for not-for-profit organisation, RainbowYOUTH, with Hell hoping sales would help encourage diversity and equality.

“As a young person, you’re soaking in all of the attitudes and perspectives of society. Let’s make sure the message they’re getting about gender and sexuality are good ones.”

“Our HELL is a place of diversity, equality and opportunity. Not discrimination or negativity,” HELL general manager Ben Cumming said.

He hoped as many people as possible wore the T-shirts “with pride to show their support”.

“RainbowYOUTH is an inspiring organisation that does a lot for the LGBTIQA+ community.”



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