Moa is trialling a beer infused with deer velvet at boutique craft stores in China.
Deer velvet, which grows on the antlers of deer for about three months a year before turning into bone, is widely thought to have health benefits, especially in Chinese medicine.
The New Zealand College of Chinese Medicine said it could be used as a “liver detox”.
Deer Industry New Zealand market manager for Asia Rhys Griffiths said the product was most often used as an immunity and energy boost by students in Asia cramming for exams.
The beer is also receiving a “fair bit of interest” from South Korean importers.
Moa general manager, Gareth Hughes did not rule it out selling the beer in New Zealand in future.