The headline was pretty self explanatory: “It’s safest not to drink while pregnant.”

The smaller text underneath however: “It’s not known if alcohol is safe to drink when you are pregnant.”

These posters were distributed by DrinkWise, an Australian organization founded and funded by the alcohol industry.

The original posters distributed by DrinkWise

Public health leaders called out the organization over the poster’s message, which they saw as both inaccurate and misleading and undermines the body of research showing that alcohol, no matter the amount, is dangerous to pregnant women.

DrinkWise withdrew 2,400 posters from hospitals and clinics, the Sydney Morning Herald reported, and changed the text into one that’s less ambiguous.

“A very important choice you can make for the health of your baby is to abstain from alcohol while pregnant, planning a pregnancy or breast-feeding,” the poster now reads.



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