Gillette made a risky bet with a new ad referencing the #MeToo movement and questions around toxic masculinity.

If the intention was to stir the debate, it succeeded. The ad drew immediate, impassioned reactions on social media: calls for boycott of parent company Procter & Gamble Co. from men who said they were offended by “political correctness” and praise from people who called it brave to challenge gender norms.

The ad was called “hideously woke.” Some found it “smarmy” and “condescending.” By early Tuesday, the video had about 223,000 downvotes on YouTube, compared with about 25,000 favourable reactions.

What did you think of the ad?


Image: 123RF


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