On Wednesday (Thursday NZ time), Beyonce and Jay-Z announced the Greenprint Project, a contest allowing their US admirers to win a ticket to a date on each of their tours for the next 30 years.

A post on Beyonce’s Instagram page urging fans to click on a link to the project’s website and enter the competition. They can do so by pledging to give up meat on at least one day a week, for certain meals or to go further by going fully vegan.

In addition to offering fans the chance to enter the competition, the Greenprint Project website details the positive impacts of people cutting their meat consumption – listing the socially useful projects that could be powered by the emissions saved by humans consuming fewer animals.

Source: Stuff.co.nz

Image: Getty Images

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