Kelsy Karter has told the world her face tattoo of Harry Styles was a publicity stunt.
In a YouTube video posted on Friday, the now infamous Kiwi-born musician revealed her strange ink was fake.
She says she had “the worst year” of her life and didn’t want to write another sad song, which is why she wrote about English heart-throb Harry Styles.
They hired famous tattoo artist Romeo “to make it look real” and an FX artist to put the finishing touches on.
She says it worked – it got her the publicity she needed. Her single “Harry” dropped the following morning.
“This has always been about rock and roll. The tattoo is gone, and all that’s left is the music.”