Instagram will test hiding the number of likes photos and videos receive – a central aspect of its platform – to rein in competitive tendencies and make the experience a little “less pressurised.”

Instagram’s head Adam Mosseri said the change was designed to minimise the stress of posting online, where users can fixate on how many views their videos draw.

In the test run, the Facebook-owned site will display user posts as it would normally but people scrolling through the feed won’t see like counts. Users will still be able to view who liked a post. And account owners can see the like counts for their own photos and videos by clicking through a prompt.

Mosseri said the experiment was part of a broader effort to rethink the fundamentals of how Instagram worked, to create a more welcoming experience.

The psychological drawbacks of social media use have gained more attention in recent years, with parents, consumer advocates, and even tech companies pointing to its potential to increase anxiety and social isolation.

Source: Stuff.co.nz (Hamza Shaban)

Image: 123RF

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