Rihanna certified her status as a cultural fashion icon with her groundbreaking new deal with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group.
The pop star, born Robyn Rihanna Fenty, announced Friday that she will debut a line called Fenty this spring through LVMH. Her luxury house will be based in Paris.
The 31-year-old singer becomes the first person since 1987 to launch a new house with LVMH (the last person was Christian LaCroix). Rihanna is also reportedly the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison.
A release date for Rihanna’s new Fenty line with LVMH was not announced, but a website where consumers can eventually purchase the line launched Friday. The new line “is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand,” according to a press release.
Source: NZ Herald (Mesfin Fekadu)