Back in 2019 Instagram removed the like counter feature from the platform in an attempt to reduce social media presure and judgement.
The decision to remove the total number of likes from photos and videos resulted in mixed opinions from users
Head of Instagram, Adam Mosseri recently tweeted an update about the feature saying
“Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular to track what’s popular.”
So we’re testing a new option that lets you decide the experience that’s best for you – whether that’s choosing not to see like counts on anyone else’s posts, turning them off for your own posts, or keeping the original experience.
— Adam Mosseri 😷 (@mosseri) April 14, 2021
Do you want Instagram to bring back likes or are you all good without having them around?