HomeNewsOnly five of these limited Ed-ition blocks exist!

Only five of these limited Ed-ition blocks exist!


If you have ever wanted to have a piece of Ed Sheeran – this might be the closest you can get!

Ed and the yummiest kiwi choc favs in the world, Whittaker’s have officially teamed up and are auctioning off the special ‘Ed Block’ AND a years worth of chocolate. 😋

You can get your hands on one of five signed blocks being auctioned on Trade Me by Whittaker’s.

Whittaker’s, which is a Wellington-based company gifted Mr. Sheeran a block of specially packaged ‘Ed Block’ chocolate and they suggested that they should donate some of the limited blocks for a fundraiser towards Auckland’s flood recovery.

The ‘Ed Block’ is Whittaker’s classic “Five Roll Refined Creamy Milk chocolate” with a special edition label, with a very specific Ed selfie after Ed told the company “this pic is better plz”.

Whittaker’s has now listed five separate “Ed-ition” prize packs on Trade Me, each containing a signed special edition Ed Block chocolate bar, a signed Ed Block t-shirt with the slogan “The best chocolate is for sharing”, and a block of Whittaker’s chocolate every week for a year.

“At Whittaker’s, we couldn’t be happier to hear that Ed had become a Chocolate Lover and thought we would celebrate by crafting him the perfect treat.”

“Now with a dedicated selfie from Ed himself, we can’t wait to share the special Ed-ition ‘Ed Block’ prize packs with Chocolate Lovers in support of the Auckland flood recovery,” says Whittaker’s Brand Manager, Tamra Lindsay.

All proceeds will go towards supporting Auckland City Mission. Check out the auctions on Whittaker’s Trade Me account here.